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Joan Lefkowitz, most notably known for being the first marketer of the Topsy Tail ™ the fashion invention phenomenon is letting you in on the secret behind its historic success.

On her website, Joan has created an archive of many articles that she has written including the article ‘Topsy Tail™, the $100 Million Hair Gadget that Could… And Did!‘. Inventors and marketers will learn what allowed this invention to generate over $100 Million in sales and become a household name.

Other articles include ‘Building a Brand’ which is part of Susan Friedman’s new book, “Riches in Niches How to Make It BIG in a Small Market”, ‘The Reluctant Consultant’ gives advice to those that consult inventors on their new products. In ‘Fulfilling Your Dreams by Changing Careers’ you’ll learn how Joan went from being a Drama Teacher to the ‘Marketing Guru’ she is today.

If you are a marketer, interested in marketing your own invention or just interested in reading about how great ideas became a huge success, these articles are a must read. The articles and tips discussed can be found on Joan Lefkowitz’s Accessory Brainstorms’ website at http://www.accessorybrainstorms.com/articles. If you have a fashion invention and need help marketing and licensing it, you can contact Joan at AccessoryBrainstorms.com

So you have an idea for an invention? What do you do now? The most successful hair accessory in history, the TopsyTail, made 100 million dollars. This did not happen by miracle or chance. The key was a well-conceived and executed plan. Following an informed approach will help you turn your invention into a bonanza of extra income.

Getting Started:The Ideabook

Keep a bound ideabook of your invention idea. Date your entries. Draw it. State what it is, how it’s done and for whose use? Examine possible variations. Add and define over time.

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NEW YORK, NY: – Joan Lefkowitz, of Accessory Brainstorms, New York, named “Mother of Invention” by WWD, was itching to solve a fashion problem. In 2004, a tag-free clothing movement was brewing and she was fascinated by how eagerly people were jumping on board. As she saw it, although sewn-in tags can be a nuisance to women, men and children alike, some people like their tags: if you have paid for Prada, Gucci or Sevens, you want that label in there. The real dilemma was how to tame those itchy and irksome tags. The thought stayed with her and was piqued each time she purchased or put on a new garment with a scratchy tag. The quandary wouldn’t go away in the middle of the night.

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Joan Lefkowitz, often referred to as the “Mother of Invention” is founder and owner of ACCESSORY BRAINSTORMS, ( www.accessorybrainstorms.com ). She has become the industry’s guru at guiding novelty items to market. Joan is at the helm of a very successful business featuring highly specialized inventions and items.

Since the success of launching the Topsy Tail, a hair styling tool that grossed $100 million, Lefkowitz has advised and nourished hundreds of inventors.

“If we believe in an item we then go about helping to get it to the appropriate market.” That can include everything from helping to arrange sales, licensing agreements, public relations or manufacturing.

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