Thu 7 Jun 2007
Secrets behind the success of Topsy Tail
Posted by Peter under Joan LefkowitzJoan Lefkowitz, most notably known for being the first marketer of the Topsy Tail ™ the fashion invention phenomenon is letting you in on the secret behind its historic success.
On her website, Joan has created an archive of many articles that she has written including the article ‘Topsy Tail™, the $100 Million Hair Gadget that Could… And Did!‘. Inventors and marketers will learn what allowed this invention to generate over $100 Million in sales and become a household name.
Other articles include ‘Building a Brand’ which is part of Susan Friedman’s new book, “Riches in Niches How to Make It BIG in a Small Market”, ‘The Reluctant Consultant’ gives advice to those that consult inventors on their new products. In ‘Fulfilling Your Dreams by Changing Careers’ you’ll learn how Joan went from being a Drama Teacher to the ‘Marketing Guru’ she is today.
If you are a marketer, interested in marketing your own invention or just interested in reading about how great ideas became a huge success, these articles are a must read. The articles and tips discussed can be found on Joan Lefkowitz’s Accessory Brainstorms’ website at http://www.accessorybrainstorms
Great story about a successful invention. Talk about 6 degrees of separation and following a proven model. I met Tomima Edmark, in NY several years ago. She had made her money and had been knocked off as well. She tried to evolve from an inventor to a talk show reporter by telling the story of how inventors go to the market with their inventions. She contacted me from Dallas and then interviewed me for her potential show on CNN. The interview in NYC studio was several blocks away from my apt. The segment was taped and I don’t think the show made it. She wanted to know how my invention called skids evolved and became successful.
Move forward 10 years and I’ve developed other successful inventions (ABC’s American Inventor show product) and now I’m helping inventors get there products in front of marketing companies. It’s funny how things work out in life. I’m getting my shot now on the big stage of marketing with the Tonerbelt and will evolve to help other inventors get their chance.
Thomas Edison new the power of marketing. Just because you built something, you still have to sell it! Let me know what I can do for you.
Bobby Amore
To Fruition LLC.
http://www.tonerbelt.com